Pros and Cons of Using Daily Deal Promotions

Everyone loves to save money! And daily deal sites have sprung up everywhere to help businesses attract new customers and clients by offering them huge savings. If you’re not familiar with daily deals, here’s basically how they work… Customers sign up to receive deals from businesses in their city. Businesses agree to pay a percentage [...]

smartphone-aps

How to Tap Into Mobile Marketing

It’s rare to find a person who doesn’t have a mobile phone with them pretty much 24/7. Mobile devices are on track to outpace computers. Mobile marketing is taking the world by storm. It stands to reason: mobile device users open text messages (SMS) 97% of the time and usually within a couple of hours [...]

Social Media – Spinning Your Wheels?

When setting up our Social Media platforms it’s easy to think we’re making progress when all we’re doing is riding around in circles! Yes it’s important to be everywhere, but not necessarily all at once. If you’re a small business getting started with social media marketing, it’s important to think about what you’re hoping to [...]

hype

Why the Hype about Social Media for Business?

By now, you’ve probably been told multiple times that all businesses need to have a presence online. And on multiple platforms. If you’re not familiar with social media, you may wonder why? I’m going to give you several reasons… The overall goal for social media The number one reason to get your business online is [...]

Build Your Social Network

The First Day of the Rest of This Blog

I’ve spent the past three or so years learning how to build an online business with Social Media. And I’ve learned a ton of techniques, purchased thousands of dollars of tools and training. This has been a fascinating path, but one which has yielded me no results. Why? Because I haven’t put any of it [...]

How are Marketers Using Social Media?

Will spending time setting your company up on the various social media sites and platforms really pay off? There’s a new report that has just been released that will help you decide whether social media is really worth it. You can get a copy of the 2011 Social Media Marketing Industry Report. Here’s an overview [...]

Using Video to Increase Sales

Video is HUGE online. Not only do customers love it, so do the search engines. So, have you ever thought about how you could use video to grow and expand your business? I came across a video with Rico Nasol from Zappos, the famed online shoe company. Take a look at this and tell me [...]

What is a Blog?

A blog is an important part of an inbound marketing strategy. But if you’re like my son you might be wondering, “You mean Dear Diary?” In the early days, blogging was often very similar to “Dear Diary” with people talking about the mundane aspects of their lives. But blogging has become a key part of [...]

Are Your Customers Finding You?

Several local businesses have mentioned that business is slower than they’d like it to be. Is there anyone out there who has too many customers or clients right now? If you’re not showing up when customers search for you online, you’re missing a lot of potential business! Check out the video series I’ve created, called [...]

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